Memories at you door | The subscription box will include photographs that users will have pre-selected in the Fujifilm app to print. Each month, in addition to receiving their favorite memories, subscribers will get limited edition items to place their photographs.
The memories truck | A branded truck will tour the Mexican Republic and will invite people to commemorate every moment by taking and printing their memories. It'll make 12 stops in different cities (one city per weekend), and the event will be promoted using Radio spots and Fb events so people can follow the route. In addition, all participants will receive branded items.
Once the tour is complete, a wall of memories will be created with all the photographs that were taken during the memories truck tour. The wall will be placed in a popular spot in México city.
Copywriter: Mariana Mendoza | Lead Art Director: Alexa Behm | Supporting Art Directors: Ana Garcia and Elena Rangel