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Social Media | The campaign will be promoted on the Etsy Instagram account, and the ads will be posted on their Instagram stories. Each one of the stories will display the expectation of people when trying to do their own "DIY" and the reality of how it actually looks.

Print Ad | Additionally, we will give an unexpected twist to a regular magazine ad by using lenticular material to create two perspectives in one.

Copywriter: Mariana Mendoza | Art Director: Alexa Behm